Client projectTouma Ceramics

An online store, a custom app for the maker, and training

Ceramics studio, Jerusalem

An online store for handmade ceramics on Shopify, where the shop, the studio and the café are one brand. And beyond the contract, tools that make the maker’s days easier: a form for photographing pieces, a store-owner portal and a development log.

How it went

  1. Task

    Show handmade ceramics and sell them online, in English and Hebrew. The shop, the studio and the café are one brand, and the site had to bring them together.

  2. What we did

    We built an online store on Shopify: storefront, product pages, payments, delivery. Alongside it, pages for the studio and the café. About three weeks from the idea to handover. I kept a development log: every step and the hours worked. I share it with the client as agreed.

  3. Result

    An online store, delivered in October 2026 and live: catalog, product pages, cart and payment, the whole site in English and Hebrew, right to left.

Shop, studio and café

One site for three sides of one business: you see both the piece and the place where it was born.

  • 01

    Shop

    Handmade ceramics: single pieces and sets, product pages, cart, payment.

  • 02

    Studio

    Anna makes the pieces in the Touma studio. The “About us” page and the “From clay to table” block tell that story.

  • 03

    Café

    The Touma Ceramics shop in Jerusalem comes with a café: coffee, ceramics and a real place where you can hold a piece in your hands.

An online store should feel like a studio, not a catalog.

Visit the store: toumaceramics.com

What the store looks like

Store screenshots: desktop and phone side by side.

  1. 01

    Catalog

    Pieces and sets in one catalog: a filter by the number of items in a set, an “in stock” mark.

  2. 02

    Product page

    Photos of the set, the price in shekels, availability, lead time and pickup from the Touma café. Everything you need to decide, on the first screen.

  3. 03

    Café

    The café page: coffee, ceramics and a physical place in Jerusalem. The buyer sees that there is a real place behind the store.

  4. 04

    Hebrew

    A full Hebrew version, right to left: the header, menu, buttons and headings are mirrored, not just translated.

    The language switcher in the store header: English and Hebrew.
    The language is switched from the store header.
  5. 05

    Cart

    The cart and the step to checkout. Payments are connected.

Video case study

A short video about the project: how the site carries the atmosphere of the studio and what we did beyond the brief.

Video by VTG Studio.

The store owner’s portal

A gift letter to the first clients

I’m giving this portal to my first clients. It wasn’t part of the agreement.

It’s like buying a car and never driving it: think of everything it can do. An online store is the same.

So I didn’t just build a store. I gave you a way to run it and grow it.

— Ilya

Twelve sections

  1. 01How the store works
  2. 02Products: day to day
  3. 03Photos and storage
  4. 04Codes and the inventory form
  5. 05A new piece: from the photo shoot to the storefront (SEO)
  6. 06Orders and customers
  7. 07Returns and breakage
  8. 08Money: PayPal and payouts
  9. 09Reports and numbers
  10. 10What not to touch
  11. 11If something goes wrong
  12. 12A glossary in plain words

Common tasks: go straight there

  • Change a pricesection 2
  • An order came insection 6
  • Broken in transitsection 7
  • Where’s my moneysection 8

Beyond the contract

Looking after the client doesn’t stop at the store. It’s a gift to my first clients.

  • A dedicated form for the maker

    The maker photographs a piece with a phone and fills in a short form: type, material, dimensions, weight, price, glaze. The photos and video go straight to the Shopify library, the data to a spreadsheet.

  • Development log

    I kept a development log: every step and the hours worked. I share it with the client as agreed.

Touma maker’s form, screen 1 (screenshot in Russian)Touma maker’s form, screen 2 (screenshot in Russian)Touma maker’s form, screen 3 (screenshot in Russian)
The maker’s form on a phone: the start, the piece fields, photo upload.

What people say

Anna & Elias, Touma Ceramics

Anna & Elias

Touma Ceramics · website and shop

“We wanted a website that reflects the character of our handmade ceramics and makes our pieces accessible worldwide. Working with Ilya, we were able to bring our vision to life. We love how the website feels natural and personal, while letting the ceramics speak for themselves! We’re so happy to have a little home for our ceramics online!”

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